I once heard a speaker compare those who engage in marketing as "feeling happy like a dog with its head outside the car window, ears flapping, eyes glazed, and no idea of where he's going."
While I am undoubtedly as proud of my profession as you are of yours, there is one significant difference between marketing professionals and most other professionals -very many of you and other small business owners think it is easy to do what marketing professionals do.
Continue Reading The 17 Costly Marketing Mistakes
