In general, it's far easier to keep an existing customer than it is to attract a new one. Cultivating a long-term relationship with your customers or customer loyalty is an important part of doing business. After all, it's your return customers who provide close to 80% of your annual sales and business. What's the best way to encourage repeat business and further orders from customers who have bought from you in the past? According to a number of studies in marketing research, customers who receive promotional items as sales incentives return sooner and order more than customers who receive coupons for discounts on their next purchase, and even more than those who receive no acknowledgment at all of their purchases.
Promotional items make wonderful thank you gifts to customers who make a purchase from you. When you send a promotional gift item along with an order, you're letting your customer know that you value their business. That message comes through even more loudly when the promotional thank you gift is sent under separate cover.
Continue reading this wonderful info How Promotional Items Increase Customer Loyalty
